Glossary

What is Return on Ad Spend (ROAS)?

ROAS measures revenue generated per unit of advertising spend, a core efficiency metric for paid marketing. Below: how it works, why it matters, and how Analytify applies it.

Book a demo →Explore the glossary
✓ Plain-English definition✓ 2026 guide✓ Applied in Analytify
Overview

Understanding Return on Ad Spend (ROAS)

ROAS measures revenue generated per unit of advertising spend, a core efficiency metric for paid marketing.

📘

Definition

ROAS measures revenue generated per unit of advertising spend, a core efficiency metric for paid marketing.

🎯

Why it matters

Return on Ad Spend (ROAS) affects how reliably teams can trust and act on their data.

🤖

In Analytify

Analytify applies Return on Ad Spend (ROAS) through a governed semantic layer and a plain-English AI analyst.

Related terms

Keep learning

Marketing AttributionConversion Rate
FAQ

Frequently asked questions

What is Return on Ad Spend (ROAS)?+
ROAS measures revenue generated per unit of advertising spend, a core efficiency metric for paid marketing.
Why does Return on Ad Spend (ROAS) matter?+
Return on Ad Spend (ROAS) matters because it directly affects how consistent, trustworthy, and actionable an organization’s analytics are.
How does Analytify use Return on Ad Spend (ROAS)?+
Analytify applies Return on Ad Spend (ROAS) through its governed semantic layer and plain-English AI analyst, so answers stay consistent and auditable.
Where can I learn more?+
Book a short demo to see these concepts working on real data, or explore related terms in the Analytify glossary.

See Return on Ad Spend (ROAS) in practice

Book a 15-minute demo and watch these ideas work on your own data.

Book a demo →Try the Community Edition