Google Analytics 4 KPIs

The Google Analytics 4 KPIs to track in 2026

The metrics that matter in Google Analytics 4 — and how to track them automatically. Analytify turns your website traffic into governed KPIs you can watch live and ask about in plain English.

The KPIs that matter Tracked automatically Ask in plain English
KPIs

Key Google Analytics 4 KPIs

The core website traffic metrics and what they tell you.

KPI What it measures In Analytify
Sessions Your website traffic ✓ Auto-tracked
Users Your website traffic ✓ Auto-tracked
Bounce Rate Your website traffic ✓ Auto-tracked
Engagement Rate Your website traffic ✓ Auto-tracked
Conversion Rate Your website traffic ✓ Auto-tracked
Top Landing Pages Your website traffic ✓ Auto-tracked
Traffic By Channel Your website traffic ✓ Auto-tracked
Goal Completions Your website traffic ✓ Auto-tracked
Track them

From Google Analytics 4 KPIs to answers

Analytify defines each Google Analytics 4 KPI once and keeps it live.

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Governed definitions

Each KPI means the same thing across every chart and team.

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Live tracking

KPIs update automatically as new data arrives.

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Ask why

Ask a plain-English follow-up to explain any KPI’s movement.

FAQ

Frequently asked questions

What are the most important Google Analytics 4 KPIs?+
Key ones include sessions, users, bounce rate, engagement rate, and conversion rate. Analytify tracks these automatically once Google Analytics 4 is connected.
How do I track Google Analytics 4 KPIs?+
Connect Google Analytics 4 to Analytify; it defines and tracks your KPIs on a governed layer, live and answerable in plain English.
Can I see why a KPI changed?+
Yes — ask a plain-English follow-up and Analytify runs a governed query to explain it, showing the SQL.
Do I need a warehouse?+
No — Analytify tracks Google Analytics 4 KPIs directly, no warehouse or data team required.
Is there a free version?+
Yes — the open-source Community Edition is free forever for self-hosted use.

Track your Google Analytics 4 KPIs live

Book a 15-minute demo — we’ll set up your Google Analytics 4 KPIs on real data.