See how Analytify ships MSP analytics dashboards your team and clients will actually use.
Managed service providers run on more SaaS tools per dollar of revenue than almost any other industry. PSA for ticketing and time, RMM for endpoint management, distribution for licensing, billing, security tooling, M365 / Google Workspace tenants for every client. Yet most MSPs still report on this data through Excel exports, canned PSA reports, and tribal knowledge in the founder’s head.
Modern MSP analytics changes that economics. A semantic layer over the entire stack means a single source of truth for every metric — SLA attainment, gross margin per client, tech utilization, security posture. AI assistants let owners and service managers ask natural-language questions of their stack (“which clients had >5 P1 tickets this quarter?”). Embedded portals let end-clients see their own data, deepening renewal stickiness.
The business case is concrete: most MSPs find 20-30% of their client base is unprofitable when costs are accurately allocated. Cleaning that up alone funds the platform for years.
MSP analytics dashboards typically anchor on these KPIs across profitability, service quality, operations, and risk:
| KPI | Category | Refresh | Typical Owner |
|---|---|---|---|
| Effective Hourly Rate (EHR) | Profitability | Monthly | Service Delivery / Owner |
| SLA Attainment % | Service Quality | Daily | Service Delivery |
| Mean Time To Repair (MTTR) | Service Quality | Daily | Service Desk |
| Tech Utilization % | Operations | Weekly | Operations Manager |
| Monthly Recurring Revenue (MRR) | Revenue | Monthly | Owner / CFO |
| Gross Margin per Client | Profitability | Monthly | Owner / Account Mgmt |
| Endpoint Count (RMM) | Operations | Daily | NOC / RMM Lead |
| Backup Success Rate | Risk | Daily | Service Delivery |
| Patch Compliance % | Risk / Compliance | Daily | NOC |
| CSAT Score | Customer Experience | Weekly | Service Delivery |
| Quote-to-Cash Cycle Time | Sales / Finance | Weekly | Sales / Finance |
| Client Retention / Stickiness | Revenue | Quarterly | Account Mgmt |
Combine ConnectWise / HaloPSA ticket time, NinjaOne RMM endpoint counts, PAX8 license costs, and your accounting (QuickBooks / Tally) to compute true gross margin per client every month. Identify the bottom-quartile of clients eating tech time without revenue, and the top-quartile worth more investment. Most MSPs find 20-30% of their clients are unprofitable when costs are accurately allocated.
Templated client-facing QBR dashboards: tickets resolved, SLA performance, security posture, patch compliance, backup health, recommendations. Replace 4-6 hours of manual Excel / PowerPoint per QBR with a one-click Analytify report that pulls from PSA + RMM + security tooling. Upsells (vCIO services, security hardening, project work) emerge naturally from the data.
Real-time dashboards on tickets per tech, average handle time, escalation rate, after-hours load, time-to-first-response by priority. Surface burnout risk before it becomes attrition. Spot teams or shifts with structural problems rather than blaming individuals. Tied directly to SLA dashboards for leadership.
Cross-tool security analytics: patch status from RMM (NinjaOne), vulnerabilities from scanners, MDR / EDR alerts, backup verification, MFA enrolment from M365 / Google Workspace, license compliance from PAX8. One client posture score per account that maps to your security stack offering and informs upsells (and protects you when an incident happens).
Combine PSA opportunity data, marketing inbound, and account-manager activity into one pipeline view. See which client cohorts retain best, which sales rep brings highest-LTV accounts, which referral source pays back fastest. Identify expansion-ready accounts via product/service usage signals from the RMM and PSA.
Give your end-clients their own dashboard in your portal: their ticket history, SLA performance, security posture, license usage, monthly invoice. Embedded analytics with row-level security so each client only sees their own data. Differentiator vs MSPs running on PSA-vendor portals only — your branding, your analysis, deeper trust.
An MSP analytics platform should connect to the systems every modern MSP actually runs:
| Category | Platforms |
|---|---|
| PSA platforms | ConnectWise, HaloPSA, Autotask, Kaseya BMS, SuperOps |
| RMM platforms | NinjaOne, ImmyBot, Datto RMM, ConnectWise Automate, N-able N-central |
| Cloud distribution | PAX8, AppDirect, Sherweb, Ingram Micro, TD SYNNEX |
| Accounting / billing | QuickBooks, Xero, Tally, Sage |
| CRM | Salesforce, HubSpot, Zoho CRM |
| Security & backup | Datto, Veeam, SentinelOne, Microsoft Defender, Huntress |
| Productivity / identity | Microsoft 365, Google Workspace, Azure AD, Duo, Okta |
| Cloud warehouses | Snowflake, PostgreSQL, MySQL, Microsoft SQL Server |
MSPs increasingly carry compliance obligations that flow through to their analytics platform:
Practically: row-level security so an end-client only sees their own portal data, full audit logs on PHI and CHD queries, encryption at rest + in transit, and self-hosted / VPC options for the most-regulated clients.
A 45-person MSP with 180 SMB clients running on ConnectWise PSA + NinjaOne RMM + PAX8 distribution + QuickBooks billing replaced their patchwork of Excel reports + ConnectWise Bi + canned PSA reports with Analytify on Snowflake. Outcomes after 9 months:
Some MSPs are tempted to build PSA / RMM / billing reports in-house using PowerBI / Tableau / Excel. The honest comparison:
| Dimension | Build In-House | Buy (Analytify) |
|---|---|---|
| Time to first profitability dashboard | 6-12 months | 4-8 weeks |
| Engineering / data team needed | 2-4 FTEs (often outsourced) | 0.5-1 FTE |
| PSA + RMM + billing data join | Weeks of custom SQL each time | Pre-built semantic layer |
| Embedded client portal dashboards | 6+ months custom build | SDK in days |
| Compliance posture (SOC 2, BAA) | Assemble yourself | Signed agreements available |
| Total 3-year cost | $300K-$1M+ | $60K-$180K typical |
Analytify is purpose-built for MSPs:
Ready to ship modern MSP analytics for your team and your clients?
ConnectWise, HaloPSA, plus partners for Autotask, Kaseya BMS, and SuperOps via warehouse-routed integration. ConnectWise and HaloPSA have native connectors documented in our integration guides.
NinjaOne and ImmyBot are native. Datto RMM, ConnectWise Automate, and N-able N-central are supported via warehouse-routed integration through your data lake or warehouse.
Yes. The embedded SDK lets you ship per-client dashboards inside your portal — branded as your MSP, with row-level security ensuring each client sees only their own ticket, RMM, security, and billing data.
Typical timeline: 2-4 weeks for first profitability dashboards on PSA + billing data; 6-10 weeks for QBR-template + service-desk + security dashboards; 3-6 months for full stack including embedded client portal. Faster than building because the MSP-specific connectors and metric library are pre-built.
Yes — most MSPs we onboard have inconsistent ticket categorisation, time-entry gaps, and untagged contracts. The semantic layer handles aliasing and cleaning. We help define a “ticket categorisation hygiene” plan during onboarding so the data improves over time.
Yes. Analytify is SOC 2 Type II audited and signs BAAs for healthcare-serving MSPs. Self-hosted and VPC deployments are available for clients requiring data isolation. Audit logs on every PHI / CHD query export to your SIEM.
Per internal-user pricing (your techs, account managers, owners) with unlimited end-client viewers via the embedded SDK. Typical mid-market MSP (10-50 internal users): $1.5K-$5K/month. Compare to building in-house (3-year DIY cost typically $300K+).
BrightGauge is a strong general MSP dashboard tool focused on visualisation. Analytify adds: a governed semantic layer (so metrics agree across reports), AI assistant grounded on your MSP metrics, embedded analytics SDK with row-level security, multi-source warehouse joins (PSA + RMM + billing + security in one place), and open-source self-hosting option. We talk through specifics on a demo.
Yes — we offer a 14-day proof-of-concept where we connect Analytify to your PSA + RMM + billing and build 3-5 priority dashboards on your real data. Most MSP evaluations include a PoC. Discussed on the demo.