Microsoft Advertising KPIs

The Microsoft Advertising KPIs to track in 2026

The metrics that matter in Microsoft Advertising — and how to track them automatically. Analytify turns your advertising performance into governed KPIs you can watch live and ask about in plain English.

The KPIs that matter Tracked automatically Ask in plain English
KPIs

Key Microsoft Advertising KPIs

The core advertising performance metrics and what they tell you.

KPI What it measures In Analytify
Ad Spend Your advertising performance ✓ Auto-tracked
Impressions Your advertising performance ✓ Auto-tracked
Clicks Your advertising performance ✓ Auto-tracked
Click-Through Rate Your advertising performance ✓ Auto-tracked
Cost Per Click Your advertising performance ✓ Auto-tracked
Cost Per Acquisition Your advertising performance ✓ Auto-tracked
Return On Ad Spend Your advertising performance ✓ Auto-tracked
Conversions Your advertising performance ✓ Auto-tracked
Track them

From Microsoft Advertising KPIs to answers

Analytify defines each Microsoft Advertising KPI once and keeps it live.

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Governed definitions

Each KPI means the same thing across every chart and team.

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Live tracking

KPIs update automatically as new data arrives.

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Ask why

Ask a plain-English follow-up to explain any KPI’s movement.

FAQ

Frequently asked questions

What are the most important Microsoft Advertising KPIs?+
Key ones include ad spend, impressions, clicks, click-through rate, and cost per click. Analytify tracks these automatically once Microsoft Advertising is connected.
How do I track Microsoft Advertising KPIs?+
Connect Microsoft Advertising to Analytify; it defines and tracks your KPIs on a governed layer, live and answerable in plain English.
Can I see why a KPI changed?+
Yes — ask a plain-English follow-up and Analytify runs a governed query to explain it, showing the SQL.
Do I need a warehouse?+
No — Analytify tracks Microsoft Advertising KPIs directly, no warehouse or data team required.
Is there a free version?+
Yes — the open-source Community Edition is free forever for self-hosted use.

Track your Microsoft Advertising KPIs live

Book a 15-minute demo — we’ll set up your Microsoft Advertising KPIs on real data.